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From Fly Digital to Edge Studio

Why change from flydigital.co.uk to edge.studio?

Website before Edge studio

History

How it all Started

Edge Studio Collaborative Ltd was setup by Andrew Newby. Andrew originally worked as a freelance designer and developer after graduating from Loughborough University in 2008. During this time Andrew used the trading name Fly Digital and used flydigital.co.uk as the domain. After a few years he discovered the limitations of working as a sole-trader and essentially a single person operation. Soon after he collaborated with Nick Hurford, a web developer, forming a strong partnership. Nick studied computer science in Sheffield.

Andrew Newby and Nick Hurford. Edge Studio partnership

Rebranding

From Fly Digital to Edge Studio

As business progressed it was clear there was a need for copywriting and marketing to enhance the collaborative service offered. Fly Digital was originally about independent freelancers working together. While Edge Studio was setup around this approach to designing websites we felt it would be better represented under a new name; Edge Studio. While we work independently around Sheffield we registered the office at The Circle, Rockingham Lane. Although we don’t work from here day to day we use it as a central location for meeting local clients and have office space when needed.

The purpose of the collaboration is to bring the best skills in design, development, copywriting and marketing together but act from a single entity. This accurately represents our setup but also provides accountability and credibility which is key for our larger clients.

During the time that Fly Digital Switch to Edge Studio Andrew felt it was an optimal time to rebrand and showcase the latest projects and clients. Flydigital.co.uk has now been setup to redirect all traffic to edge.studio.

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