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What is Digital Marketing?

We specialise in improving your online presence through digital marketing. Not sure what that means? Here’s a breakdown of what we can do and how it can benefit your business.

Design a website to market your product

Author

About The Author

I’m Andrew Newby, the director of Edge Studio. Over the years, I’ve worked hard to better understand how to tell a story through web design, using images and videos to capture attention.

At Edge Studio, we know that a website’s images are as important as its content. With an eye for design and an understanding of user experience, I lead my team to create websites that improve engagement and conversions.

Whether you want to update your existing website or start fresh, we’re here to guide you through every step, bringing your brand to life for an online audience.

Article author, Edge Studio owner Andrew Newby

Digital Marketing

What is Digital Marketing?

Digital marketing is a way to reach your audience where they hang out the most: online. Instead of just throwing ads and content into the ether and hoping for the best, digital marketing offers strategies and processes that engage with potential customers —whether they’re scrolling through social media, reading emails, or searching on Google. Here are a few of the most common types of digital marketing:

  • Social Media Marketing: Connecting with customers through platforms like Facebook, Instagram, and Twitter.
  • Email Marketing: Sending targeted messages directly to users’ inboxes.
  • SEO and Content Marketing: Optimising your website and content so it shows up in search results when potential customers are looking.
  • Pay-Per-Click Advertising: Using ads on platforms like Google and Bing that you pay for only when someone clicks on them.

The beauty of digital marketing is in its power to start real conversations and build relationships. It’s interactive, which means you can tailor your messages to fit exactly what your audience needs to hear, when they need to hear it. From a practical standpoint, it helps your business stay relevant, responsive, and in the loop. If you’re looking to connect with customers and grow your business, digital marketing will get you there.

Is Digital Marketing Legit?

Yes! While, as in any industry, there are cowboys who overpromise and underdeliver, digital marketing as a whole is a well-established field. In terms of finding a digital marketer who is reputable, there are a few things to look out for.

1. Don’t trust anyone who promises “too good to be true” results
Digital marketing isn’t an exact science and is often a slow, consistent improvement. If someone is promising to gain you x amount of followers within a certain period of time, or guarantees to increase your traffic by x percent, there may be some underhand tactics at play, which will ultimately hurt your business.

2. Know who you’re dealing with
While overseas digital marketers can be every bit as talented as someone local, the ability to pick up the phone or arrange a chat over a coffee shouldn’t be underestimated. Ideally, you want a direct point of contact to the person working on your marketing, instead of going through a handler, such as an account manager or sales rep.

3. You know your customers best
Many businesses employing a marketer for the first time feel unsure about the process and so defer to the marketer for all decisions. As the owner of a digital marketing firm, you might be surprised to hear that I dissuade my clients from doing this. Ultimately, you know your customers best. I believe in a collaborative approach, where we join forces to get the best outcome for the unique nature of your customers, business, and goals.

What Types of Businesses Benefit from Digital Marketing?

Every business can benefit from some level of digital marketing. Whether it’s making sure your website is fit for purpose and comes up in search results or undertaking a pay-per-click advertising campaign, there’s something for every level of business.

The only time I’d say hold off on ramping up digital marketing is if your business is already maxed out handling current demands—which, frankly, is a pretty great problem to have. For everyone else, digital marketing opens doors to new opportunities and markets just waiting to be tapped.

Is Digital Marketing a Good Investment?

Almost always, as long as you know what you’re getting for your money. Digital marketing allows for precise tracking and adjustment of your strategies, ensuring every pound spent is an investment towards measurable growth. However, it’s not just about spending money; it’s about investing in the right strategies.

As I mentioned earlier, be cautious of anyone promising instant results. You may experience an initial boost at first, but long-term you’re looking for a gradual and steady improvement.

Now, let’s take a look at some of the different services that fall under the umbrella of “digital marketing” and how they can help improve your online presence.

eCommerce

E-Commerce Marketing

Setting up an online shop is just the start. Launching new products or boosting sales for existing ones requires a well-considered eCommerce strategy.

Our approach usually involves branded web and social media campaigns that raise awareness of both your products and your brand, creating a narrative that resonates with your audience. An important aspect of this is focusing on the right people—those who are most likely to engage and buy.

Our strategies aren’t just for new product launches. We can also increase interest in your existing lineup. Through targeted web campaigns, we attract fresh traffic, deepen customer engagement, and unlock new revenue opportunities.

Whether starting an e-commerce store from scratch or investing in your existing one, digital marketing can showcase your products in a way that drives sales and keeps that cash register busy.

Read more about Shopify and WordPress e-commerce platforms in A Guide To Choosing The Right Web Platform.

Material

Digital and Physical Marketing

When it comes to getting the word out about what you offer, having the right marketing materials can make all the difference. Sure, a sleek website is crucial, but it’s just one part of the puzzle. You need tools that reach your clients wherever they might be, in the digital space or the physical one.

We’re here to help design everything you need to promote your business. Beyond just websites, we can create business cards, brochures, banners, and even eye-catching point-of-sale displays for your shop. All these materials work together to create a cohesive brand experience that helps your business stand out. Whether someone is walking by your store, visiting your website, or holding your brochure, they’ll get a consistent sense of who you are and what you offer.

Using QR quote for website marketing. Mixing digital marketing with physical.

Advertising

Online Advertising

Let’s face it, the internet is a pretty crowded place, and with everyone shouting for attention, it can be difficult to make your voice heard. That’s where online advertising comes into play.

We can run targeted ad campaigns that reach and resonate with your potential customers, boosting your sales. Whether you’re just starting out or looking to expand, we can adjust your advertising budget to meet your needs, ensuring that every penny spent works hard for your business.

As a Google Partner, we have a direct line to the latest tools and insights from Google. This partnership provides us with advanced strategies that other agencies simply don’t have access to. From search ads that appear at the top of Google results to complex remarketing strategies that bring previous visitors back to your site, we handle it all.

Using Google PPC adverts to market websites

Design

Design For Marketing

Good design isn’t just about looking sharp—it’s about being cohesive. By using the same team for all your design needs, everything remains consistent. Your website, often your brand’s first impression, sets the tone. From there, we make sure that every piece of marketing material follows suit. This way, your brand’s voice and style are unmistakable across all channels.

It’s important to remember that websites aren’t set-and-forget. The online world evolves, and so should your site. Generally, a website might need a refresh or a redesign every 2-3 years to stay current with design trends, software advancements, and changes in your business strategy. If your website hasn’t been updated in a while, it might be time to review and realign it with your current brand and customer expectations.

Summary

Start your Digital Marketing Journey with Edge Studio

Digital marketing and smart design aren’t just for show—they help your business stand out and keep you connected with your audience. From strategic eCommerce campaigns to online advertising, the right marketing approach helps build your brand both on and offline.

If your website hasn’t been spruced up lately, it might be time for a redesign. Or, if you’re ready to boost your brand, let’s talk options? Get in touch with me and the Edge Studio team today, and let’s make sure your business is looking great and reaching the right people.

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