- Web Design
- Web Development
- Hosting & Support
We offer much more than just a website design service; we help to boost your business’s presence online. It’s a misconception that a newly built website can quickly climb the ranks without much more than a pretty design. The harsh reality is that new sites won’t get much traffic (if any at all) for the first several months unless it has been specifically designed to target your audience in the right way.
At Edge, we can create a comprehensive strategy that ensures all of your online efforts are aligned. From building a beautiful website that outperforms the competition to crafting content that casts your company in the best light – we do it all.
Learn more about our process and pricing, then explore our full range of services below.
In order to understand our costs and prices, it’s important you see what’s involved. In the information below, we outline all the stages we feel are important for any business wanting to prioritise their online presence. Generally, our initial proposal will be a price guideline until we’ve performed initial research on what your business needs to succeed online. Once we have a strategy in mind, we can be more accurate with our pricing and give you a formalised fixed price. Typical business websites fall between £5,000 and £9,000.
We’re completely transparent from the beginning with our payment terms, ensuring that there is no room for confusion or complication. We ask for an initial 10% deposit, and then all further payments are invoiced after the completion of each phase. You’ll generally pay in two phases, on completion of all the design work and then once the website is live at the end of the project. Our intention is to limit your risk so you can feel confident that we will deliver your project.
Deposit – 10%
End of design phase – 45%
End of build phase – 45%
Keyword research is the process of identifying and analysing the specific words and phrases that people are using to search for information, products, or services on search engines like Google. We use this information to determine the content you should display and how the pages will interact with each other.
Discover the average monthly search volume for specific keywords to prioritise which keywords to target.
How difficult it is to rank for a specific keyword compared to other websites and pages that are already targeting it
Identify emerging trends in your industry by analysing search patterns and trends over time.
Broaden your keyword targeting strategy by identifying related keywords and phrases that your target audience may be using.
Gain insights into search intent by looking at the specific queries that users are typing in to find products or services like yours.
Improve your ad targeting by identifying and avoiding irrelevant or non-converting keywords, known as negative keywords.
Analysing competitors’ pay-per-click campaigns can help guide us in creating the right content for your site. This data helps us determine necessary landing pages and map out the most effective user journeys throughout the website.
Identify the specific keywords your competitors are targeting. We can assume these keywords are targeted as they convert website visitors into enquires/sales.
Analyse the landing pages your competitors are directing users to from their ads to gain insights into their conversion strategy.
We can find out how much your competitors spend on monthly advertising, including the individual price per click. We can use this information to identify keywords that are key to increasing visitors to your site.
The written content you display on your website not only communicates who you are as a business, but it’s also a key factor in ranking performance. Search engines look at key information when determining a website’s ranking position, looking for keywords and relevance to a search query. We write persuasive brand copy that balances the needs of both readers and algorithms.
Research the business
We take the time to understand your business, product or service, target audience, and unique selling proposition.
Research the competition
We analyse your competition to identify what sets you apart and how to effectively differentiate you in the marketplace.
Collaborate to refine your message
We work closely with you throughout the content creation process to ensure that your business is accurately reflected in the messaging.
Define the website goals
We help you determine the goal of the website and what actions we want visitors to take.
Write for your audience/brand
We use language and tone that resonates with your audience, addresses their pain points, and highlights the benefits of your products or services.
Use clear & concise language
We write to convey a message, not overwhelm your readers. We avoid jargon and technical terms that may be unfamiliar to your audience.
We apply keywords in a natural and unforced way in line with Google guidelines and your target audience.
Edit & proofread
We review and edit the copy for grammar, spelling, and punctuation errors, and ensure that the copy is consistent throughout the site.
Writing for Search Engines
Search engines want to see well written, unique content that is informative and engaging.
This describes the interaction of a user with a website and its content. A good writer is able to enhance the journey through the site.
For a business to rank well on Google, it must show that it is knowledgeable about the subject at hand. Our content answers the questions that your customers are asking.
Search engines prioritise websites that demonstrate authority within their industry. We create content that establishes you as an authority in your field.
A website’s ranking will be negatively affected if the content isn’t credible. We ensure your site demonstrates that you are a trustworthy and reliable source of information.
Image selection has a major impact on the look and feel of a website. The quality of the images you use can impact your brand and affect the overall style of a website.
A skilled photographer will have the skills and experience to take high-quality images that will help make your website stand out.
An alternative to hiring a photographer specifically for your website is to use stock imagery from online sources. Stock images need to be carefully selected by a designer to ensure they look natural. Poor quality stock imagery negatively impacts the overall look and feel of a website.
It’s rare that an image is good enough you use for a website without some kind of editing. We consider colour, tone and composition. We may even remove backgrounds and add illustrations to enhance your branding. As a minimum, we need to carefully reduce the files without losing overall quality.
We will work with you to understand your business and its aspirations, creating an identity that makes you look credible, professional and trustworthy. Our branding is focused on the assets needed for your website but can be tailored to your needs.
Used to present and communicate our proposed brand direction.
We match and pair fonts with specific consideration for website headings, subheadings, and paragraph text versions. Identifying fonts that won’t have a negative impact on the website landing speed.
We create complementary colour palettes that can be used for both digital and print use.
A logo is a visual representation of your brand. It is one of the most important branding elements because it is often the first thing people see when they encounter your business.
Specific to your brand, we design all icons needed for the website.
We design the small icon that appears in website browser tabs.
We produce a brand guideline that can be used as an internal and external document to accurately communicate the brand rules to any third parties involved in the future.
When we start a design project, we commit ourselves to it completely. Unlike many other design companies that charge per concept or limit the number of revisions, we offer an unlimited service to ensure you’re completely satisfied.
A mood board can help you to stay consistent with your brand by providing a visual reference. This step helps ensure that your website has a cohesive and unified look. We can also use it to explore your likes and dislikes.
Next, we produce small homepage mock-ups following the branding and theme set out in your mood board. We continue to produce these concepts until you want to explore one further and turn it into a full-page visual.
Now for the exciting part as we begin to convert some of the initial ideas into full pages. At this point, we start to think more about layout, content and how pages will link to one another. We put particular focus on the homepage as it’s a central pillar for readers and search engines alike.
Internal Page Design
Once we have agreed on a homepage layout, we begin to roll the process out across the key internal pages. From your Services pages to your Contact form, we’ll apply consistent design to ensure everything works seamlessly.
The research conducted at the start of the project will be used to create a marketing strategy, identifying specific landing pages for each of your identified users. These pages can also be used for targeting specific search keywords and creating pay-per-click advertising.
Writing concise code for a website is critical to loading speed, user experience, search ranking performance and getting clicks in your online advertising. It’s the foundation of the success of a website that drives sales.
All the site’s front-end coding will be unique to match your bespoke design. It will be optimised and tested for visitors viewing the site across all common platforms. The site will be bespoke and built for your specific needs, scalable to adapt as the business grows.
The site will be built on a secure content management system (CMS). Using a CMS will enable you to intuitively edit your own content and take charge of the running of the site without our continual assistance.
Once the website has been built to match the design, it will be optimised for performance and speed. Code will be compiled, minified and cached. All images will be converted to modern WEBP versions and lazy-loaded to improve performance.
Hosting & Support
After the website is built, there’s no obligation to continue working with us. However, almost all our clients choose to have some level of hosting and support. This can be tailored to suit your needs and the volume of traffic the website receives.
The server response time has a major impact on user experience and search performance. Cheaper shared servers can be detrimental to the experience of your visitors.
Unmonitored websites are vulnerable to malicious attacks. Typically, a hacked site shows pop-up advertising or hidden redirects, most of which are subtle and don’t display to administrators. Managing a website is more than just hosting; it’s about offering support, security and peace of mind.
We offer all ongoing clients telephone and email support as required. The website is developed to be robust and intuitive to edit yourself but we can be available to help if needed.