Website Example: Fitness Application

Initial Concepts

Some projects can take a while to formalise a design direction, this project was relatively quick. This was mainly due to spending time early on with the client creating a mood board and having a well written brief.The client requested to explore both light and dark options.

We use online software called Figma to create and share concepts. This enables us to quick get feedback and share ideas with you without wasting time where it’s not needed.

Design Heading

The homepage is a good starting point for all website design. Once a direction for this has been established it just a case of implementing the same look and feel across the internal pages. In addition to the homepage we will also design a set of components that can be used across the site, for example, header, footer, form fields, buttons, call-to-actions etc. All internal pages are built from these components but can be adapted for all other pages.

Mobile Application Design

Once the website was finalised we moved onto designing the app. The same look and feel was to be carried across in all the design work. We created visual for all key pages using a components library to maintain consistency.

Digital Marketing Design

Although our design specialism is in website deign we take on digital advertising as well. In the examples below created some marketing products that were tied into the new website image.

SEO Maintenance

If a website is redesign it’s important to submit the new sitemap to search engines. Any pages that have changed names/URLs must be carefully redirected. New pages must be created to compliment the change. This will ensure any SEO credit that has built up will be retained. Once a site has been switched it’s important to monitor and track the results. This will help you to see what is working and what needs adjusting. We will setup tools like Google Analytics to track your website’s traffic and see how it is ranking for your target keywords.