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Website Example: Online Pharmacy

Overview of a web design project


eCommerce Website

Pharmacist website design example
Pharmacy logo design

Medicine Drop
“Edge created a unique website to help our company stand out from our competitors. They were very thorough, flexible and responsive during the build of our website, doing everything they could to meet our requirements. Will continue to use them going forward for all future website work.”
Danny J. Client since 2019


We originally got involved with Medicine Drop to setup new branding along with a website. Four years later we are now on the second version of the site that is now taking online medicine sales and has the functionality to track prescription orders.


Medicine Drop is a UK-based online pharmacy founded in 2018 by a team of pharmacists. The company’s aim is to make it easier for people to manage their medications and to provide them with access to high-quality, affordable medication. Medicine Drop offers free delivery of repeat prescriptions, video consultations and local pick-ups from a range of bases around Derby.
Medicine Drop company


Analysis of Existing Website

The online pharmacy web sector is fairly competitive. It’s was critical for this project that they had an expectation of potential traffic volumes before it was built. This enables them to make marketing decisions based on their budget. From the research we recommended that Medicine Drop initially focus on organic SEO but targeting a more local demographic in three key areas; Derby, Sheffield and Nottingham. It was fundamental knowing this before we started designing as we could create all the pages and content around focusing not he keywords.

Competition Research

Pharmacy SEO competition research

Keyword Research

Pharmacy website SEO competition

Web Design 1

Homepage Intro

The process started by designing smaller initial homepage concepts that then turned into full pages. The design process is shown in stages below. At all points during this process we shared our working designs with he client through online software. This enables us to pass feedback and comments throughout the process.

Homepage Design One

Homepage design concept one

Design Two

Homepage design concept two

Design Three

Homepage design concept three

Design Four

Homepage design concept five

Design Five

Homepage design concept four

Design Six

Homepage design concept six

Design Seven

Homepage design concept seven

Design Eight

Homepage design concept eight

Web Design 2

Full Pages

Once we had identified a visual for the homepage we could then start designing the internal pages. As this process was a redesign we could use the original content as a starting point and adapt it to work with the new strategy.

Homepage Design

Pharmacist homepage concept

How It Works Page

How it works page

Appointments Page

Pharmacist appointments website

About Page

About pharmacist web design page

News Page

Pharmacy online blog design

Regulations Page

Pharmacy regulation page template

Shop Category Page

Shop page design

Product Page

Product page design for pharmacy

Basket Page

Pharmacy basket page design

Account Page

Pharmacy online account page design


Web Development

The client requested that this project was built on WordPress, a website content management system (CMS). We don’t push our preference onto our client but guide them with the positives and negatives of each option. We’ve had some of our best SEO results with site built on WordPress so were completely happy to use this. We build all our sites to be completely editable by none trained staff. A good CMS enhances this process and makes it pleasant to use.

Content management

Wordpress CMS


Search Engine Optimisation

Part of our process is setting up SEO monitoring for you, it involves tracking your website’s rankings in search engines, traffic, backlinks, and performance on mobile devices. These are key metrics that can heavily impact how your website performs. By giving you key information it allows you to make strategy decisions in the future.

Website Indexing

SERP position monitoring

Google Map Listing

Google map listing my business


Loading Speed

A slow-loading page can frustrate users and cause them to abandon your website. Google also considers page speed a ranking factor, so a slow-loading page may not rank as high in search results. We use two tools below to measure a website’s performance.

Google Page Insight


GT Metrix


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