Analysis of Existing Website
The online pharmacy web sector is fairly competitive. It’s was critical for this project that they had an expectation of potential traffic volumes before it was built. This enables them to make marketing decisions based on their budget. From the research we recommended that Medicine Drop initially focus on organic SEO but targeting a more local demographic in three key areas; Derby, Sheffield and Nottingham. It was fundamental knowing this before we started designing as we could create all the pages and content around focusing not he keywords.
Web Design 1
The process started by designing smaller initial homepage concepts that then turned into full pages. The design process is shown in stages below. At all points during this process we shared our working designs with he client through online software. This enables us to pass feedback and comments throughout the process.
Homepage Design One
Web Design 2
Once we had identified a visual for the homepage we could then start designing the internal pages. As this process was a redesign we could use the original content as a starting point and adapt it to work with the new strategy.
How It Works Page
Shop Category Page
The client requested that this project was built on WordPress, a website content management system (CMS). We don’t push our preference onto our client but guide them with the positives and negatives of each option. We’ve had some of our best SEO results with site built on WordPress so were completely happy to use this. We build all our sites to be completely editable by none trained staff. A good CMS enhances this process and makes it pleasant to use.
Search Engine Optimisation
Part of our process is setting up SEO monitoring for you, it involves tracking your website’s rankings in search engines, traffic, backlinks, and performance on mobile devices. These are key metrics that can heavily impact how your website performs. By giving you key information it allows you to make strategy decisions in the future.
Google Map Listing
A slow-loading page can frustrate users and cause them to abandon your website. Google also considers page speed a ranking factor, so a slow-loading page may not rank as high in search results. We use two tools below to measure a website’s performance.