Bespoke development, Brand design, Hosting, SEO, Web design
Case study: eCommerce pharmacy
Brief
We originally got involved with Medicine Drop to set up new branding along with a website. Four years later we are now on the second version of the site that is now taking online medicine sales and has the functionality to track prescription orders.
Background
Medicine Drop is a UK-based online pharmacy founded in 2018 by a team of pharmacists. The company’s aim is to make it easier for people to manage their medications and to provide them with access to high-quality, affordable medication. Medicine Drop offers free delivery of repeat prescriptions, video consultations and local pick-ups from a range of bases around Derby.
Testimonial
“Edge created a unique website to help our company stand out from our competitors. They were very thorough, flexible, and responsive during the build of our website, doing everything they could to meet our requirements. We will continue to use them going forward for all future website work.”
Danny J.
Client since 2019
Research
Analysis of existing website
The online pharmacy web sector is fairly competitive. It was critical for this project that they had an expectation of potential traffic volumes before it was built. This enables them to make marketing decisions based on their budget. From the research, we recommended Medicine Drop initially focus on organic SEO but targeting a more local demographic in three key areas; Derby, Sheffield, and Nottingham. It was fundamental knowing this before we started designing as we could create all the pages and content around focusing on the keywords.
Design phase one
Homepage
The process started by designing smaller initial homepage concepts that then turned into full pages. The design process is shown in stages below. At all points during this process we shared our working designs with the client through online software. This enables us to pass feedback and comments throughout the process.
Design phase two
Full pages
Once we had identified a visual for the homepage we could then start designing the internal pages. As this process was a redesign we could use the original content as a starting point and adapt it to work with the new strategy.
Development
Web development
The client requested that this project was built on WordPress, a website content management system (CMS). We don’t push our preference onto our client but guide them with the positives and negatives of each option. We’ve had some of our best SEO results with sites built on WordPress so were completely happy to use this. We build all our sites to be completely editable by none trained staff. A good CMS enhances this process and makes it pleasant to use.
SEO
Search Engine Optimisation
Part of our process is setting up SEO monitoring for you, it involves tracking your website’s rankings in search engines, traffic, backlinks, and performance on mobile devices. These are key metrics that can heavily impact how your website performs. By giving you key information it allows you to make strategy decisions in the future.
Performance
Loading speed
A slow-loading page can frustrate users and cause them to abandon your website. Google also considers page speed a ranking factor, so a slow-loading page may not rank as high in search results. We use two tools below to measure a website’s performance.
Google Page Speed Insight: 89/100
GT Metrix: 97/100