Bespoke development, Brand design, Hosting, Web design
Case study: brochure site
Brief
ReNew Food is a food company focusing on developing protein-based ingredients to enhance the taste and nutritional value of animal-free food products. It’s a relatively new business based in Sheffield. The business was a spin-off from the University of Sheffield.
Background
Create a digital identity and brand for a new food product. The website will be used to promote the business and help drive B2B sales.
Testimonial
“Coming soon…”
Matthew H.
Client since 2022
Research
Analysis of existing website
We can learn a lot from websites that have high volumes of visitors. We use tools to look into how popular competitor’s websites are. We can then see what mechanisms they have in place for driving traffic. We can choose to replicate their methods or capitalise on any that are more lucrative. Without having a strategy in place it would be difficult to determine if your website will receive any traffic at all. If the right research is conducted at the start of the project we can predict likely website users. If SEO and search engine marketing is likely to yield low results then we’ll look into different mechanisms, such as advertising and social media.
Brand
Brand design & identity
Once we had explored the industry and examples of businesses marketing similar products, we were able to create a mood board to help show our chosen direction/identity to the client. This process usually requires an in-person meeting to go through suggested ideas. We use mood boards to help illustrate the potential design of all the digital assets (logo, website, social media etc). Before discussing this in a meeting we send out a survey to help guide us in creating a brief. A brief is used to outline the project goals and help keep all parties involved heading in the same direction. In this case, we created it but often clients produce this internally for us.
Web design
Homepage design
The direction from the mood board and branding was strong, so we felt we could offer a full page concept from the beginning, normally we’d start with smaller sections. We presented four initial concepts. We offer an unlimited design process and will ultimately continue working on your designs until you’re completely satisfied.
Development
Web development
The initial concept was adjusted with another round of amendments and then they were passed on to the developers. The finalised designs are shown below.
Performance
Loading speed
The loading speed of a website is one way to determine the skill level and attention to detail of a web developer. A poor developer won’t be able to get a website to load quickly. This has a big impact on user experience but also on search rankings position. Google uses loading speed to ensure users get the best experience when using a site. If it feels a site offers a poor experience it will be penalised and will heavily impact the amount of users that can find the site through search engines. SEO is often critical to our clients, therefore we demand the fastest, cleanest code.
Google Page Speed Insight: 96/100
GT Metrix: 99/100