Bespoke development, Brand design, Hosting, Web design
Case study: brochure site
Brief
Initially contact was made to rebrand the business but once a strong direction was created through a new logo and documentation the business extending the project to include a new website.
Background
Surrey based development firm specialising in land acquisition and new home development across the South East of England.
Testimonial
“Edge have been a joy to work with, they are creative and bring a lots of brilliant ideas to the table. They delivered a superb website that was delivered on time and at a good cost. Very happy with Edge Studio’s services and will continue to work with them. Highly recommend.”
Lottie B.
Client since 2021
Research
Analysis of competition
Before starting the website, we needed an understanding of the industry the client was working within. We could identify how similar businesses marketed their website and attracted visitors. We soon realised that high volume organic searches were very achievable with a specific strategy. We also realised there was an opportunity to use paid advertising through Google. Competitors who are already advertising in this space were spending large sums on a narrow range of keywords indicating that the conversion rate could be very high for this type of website/business.
Branding
Working closely with the company’s marketing staff a brand direction was outlined. This then led to creating a logo – the first step in creating a business identity. Initially a range of eight designs were offered. In this particular example it didn’t take long for a decision to be made and one further round of amendments lead to the final product; a range of high resolution JPG and PNG files along with a scalable vector (EPS) file.
Design phase one
Web design
A benefit of being involved with rebranding at the start of the project is that the website can be a part of the new direction and tied-in to match. To ensure both parties were happy with the website design direction, initially a smaller introductory section was used to show different concepts. In this example, six ideas were presented to begin with and this led to two full homepages. Some clients like to see internal pages before development but in this case it wasn’t deemed necessary.
Design phase two
Homepage design
Hosting
Support & maintenance
Most agencies rely on third-party hosting providers to manage and store the website files. This can be fine until an issue arises. Having one point of contact for all your hosting needs means I can address any updates and maintenance as a priority when it’s needed. Who better to maintain the website than the person who built it? Almost all our clients host their website on one of my high-speed UK servers but it’s not compulsory. If you do decide to use my hosting service you can access the following:
Performance
Loading speed & optimisation
A site that is built to perform in search rankings must be optimised to load quick enough for it not to be penalised. My primary goal as a web developer is to ensure that even the most content heavy pages load within 1.5 seconds over standard bandwidth. This is the single biggest factor to achieving a high Page Insight score from Google.
Google Page Speed Insight: 94/100
GT Metrix: 92/100