Bespoke Learning Management System
Website Content/Design Strategy
In order to bring users to a website you need to understand the industry and the way people discover similar services and websites. In this specific sector there was one particular service already doing well. We can look into the volume of users that visit the site and more critically see how they arrived there. Usually is this one of the following; social media, search engines or a marketing campaign. In this project it was a mixture of search engines (using terms like “CPD for teachers”) and also adverts targeting around teacher training.
This research forms the basis of the content we need to display on the landing pages and ultimately if implemented correctly determines the structure of the site.
Web Page Design
Once we know exactly what the page structure looks like we can start to create visuals to mock-up pages. This project started with various smaller page sections that helped communicate the general design direction. Once this has been agreed they were converted into full pages. All the designs below were created before any development work.
Course Category Page
Course Landing Page
News Category Page
User Interface Design
This was a large scale project that we’ll continue to work on as the organisation grows. It’s important when working on a project of the scale that the design work is carefully organised to keep things consistent and adjustable. We use industry standard design tools, Figma, to help manage and build the design components.
Page Loading Speed
If you’re looking to test and improve website loading speeds, there are a number of tools and resources available to help. Google’s Page Speed Insights is a great tool for testing loading speed, GTmetrix can also be used to get more detailed insights into website optimisation.