App design, Bespoke development, Brand design, SEO, Web design
Case study: custom LMS site
Brief
A team from an online dental CPD organisation approached us wanting to set up a similar business for teachers. They required an online platform to allow school staff to browse resources, take courses, and complete assessments. Every step of this process needed to be completely manageable by academies and individual schools within each trust. There are no third-party systems that allow this kind of control so we proposed designing and building a completely custom platform.
Background
Teach HQ is a start-up business founded in 2022. It’s a collaborative team set up to design, build, and market an online training tool for schools and teaching staff. The project was funded by investors who saw the potential in offering a website to deliver teacher training.
Testimonial
“I have had the distinct pleasure of collaborating with Andrew Newby and his team at Edge Studio. Our mission to deliver a continuous professional development (CPD) education platform was met with unique challenges that required a tailored brand identity, an intuitive design system, and a robust website. Edge Studio’s comprehensive design system has provided a seamless user experience, making our platform not only accessible but also engaging. Their meticulous attention to detail and adaptive design solutions have significantly enhanced our online presence. I am pleased to recommend their services to anyone looking to elevate their brand and digital strategy.”
Andrew K.
Client since 2022
Research
Website content/design strategy
In order to bring users to a website, you need to understand the industry and the way people discover similar services and websites. In this specific sector there was one particular service already doing well. We looked into the volume of users that visit the site and more critically see how they arrived there. Usually this is one of the following; social media, search engines, or a marketing campaign. In this project it was a mixture of search engines (using terms like “CPD for teachers”) and also adverts targeting teacher training.
This research forms the basis of the content we need to display on the landing pages and if implemented correctly determines the structure of the site.
Design
Web page design
Once we know exactly what the page structure looks like we can start to create visuals to mock-up pages. This project started with various smaller page sections that helped communicate the general design direction. Once this has been agreed they were converted into full pages. All the designs below were created before any development work.
UI Design
User Interface Design
This was a large scale project that we’ll continue to work on as the organisation grows. It’s important when working on a project of this scale, the design work is carefully organised to keep things consistent and adjustable. We use industry standard design tools, like Figma, to help manage and build the design components.
Performance
Page Loading Speed
If you’re looking to test and improve website loading speeds, there are a number of tools and resources available to help. Google’s Page Speed Insights is a great tool for testing loading speed, GTmetrix can also be used to get more detailed insights into website optimisation.
Google Page Speed Insights: 89/100
GT Metrix: 94/100